Surprise!

I found this wedding dress made of candy. Which starting me thinking about how we use surprise for emphasis, like throwing a surprise party instead of just giving a gift. Even gifts are wrapped to make them more surprising.
Just for fun, I Googled ‘surprise and communication” and here are some of the results.
An attack on assumptions. provides some background for how this powerful communication tactic works. We are most surprised when we find out something is true when we thought for sure it wasn’t. As an attention getter you can’t beat surprise.
Surprise is also a mathematical formula known as computational surprise . And surprise, surprise, it’s going to be used in data mining. It’s interesting that surprises in business are almost always uniformly bad. and that employers still don't get it. There’s a city in Arizona called Surprise and a replica of Stonehenge in Box Butte County Nebraska - these folks seem really serious about surprise. A global index ranking access to information and communication does have a few surprises. A surprise property of the connected world. Is really no surprise, because we already knew that didn’t we?